The guide I referred to in ysterday’s post is here in their archive.

It’s very short, funny and easy to read. Give it two minutes.

For example:

15. It might go terribly wrong, but that might actually be a good thing. So people read your blog, tried your wine and hated it. And now Google and Yahoo are awash with people laughing at you. Yeah, there’s always that risk. The upside is, they probably slammed you for a reason. Look on the bright side. At least now you know the truth, so you can move on to better things. Beats spending the next 5-10 years of your life flogging a dead horse.