The Think blog.
News and ideas on user experience.

020 7336 4700

About Flow
Contact us
Follow us on Twitter
Sign up for our newsletter

An example of deliberately obtuse industrial design

I was in Finland a few weeks ago, and this was the control panel of the lift in my hotel.

Imagine this scenario: you get in the hotel on the ground floor, you press a button, nothing happens. You try pressing all the buttons. Nothing happens. What are you meant to do to make the lift work?

In a way I kind of respect the designers who steadfastly stood by their beliefs in minimalist brushed metal aesthetics.

During my stay I watched a funny scene where a loud pair of American tourists completely floundered with it, while the reception staff pretended to ignore them.

Lift in Finland

No comments

No comments yet. Be the first.

Leave a reply