National Express East Coast: 50% increase in conversion rate
We just got the first figures back about how the National Express East Coast booking engine has been performing. The site (researched and designed by Flow) has shown impressive increases in revenue and conversion rates.
The figures for the first 6 months:
- 30% increase in online revenue
- 50% increase in conversion rate
This demonstrates, once again, that the right user experience boosts the bottom line. And a talented team of design thinkers following a user-centred design process is a low risk way to get it.
Find out more
- We've published a case study about the project.
- Or you can read more about the design process that the team followed.
- And here's more about customer feedback and loyalty for the site.
Or you could always try the site out for yourself...
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