Information Age has published a great article about the importance of accessibility. As well as summarizing the legal requirements and the WCAG 2.0 ratings system it goes on to point out that accessibility is beneficial to all and therefore must be a driving force behind the design rather than a late consideration.

Our very own Brad Haynes discusses his experience whilst working on the design of Ocado. The Ocado team were determined to "do the right thing for consumers". This meant not only being compliant, but also considering accessibility in a far more thorough way as a core goal of the design process. Brad cites  examples from Ocado including copy length, page layout, technology choice, processes & story structure, site structure and page 'weight'.

If a site is truly accessible then it's truly usable

Flow believes that accessibility is a positive design decision which achieves far more than legal compliance.