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	<title>The Think blog.</title>
	<link>http://www.thinkflowinteractive.com</link>
	<description>News and ideas on user experience.</description>
	<lastBuildDate>Mon, 06 Oct 2008 14:37:25 +0000</lastBuildDate>
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		<title>Using the Microsoft Ribbon without anyone getting hurt</title>
		<description><![CDATA[Designing an effective Microsoft Fluent/Ribbon toolbar is not for the faint of heart. You need to understand your users' activity in detail and plan a consistent overall experience.
I'm working on two WPF applications at the moment.  For both, we have to decide whether to use traditional File/Edit/View menus or an MS-Office-style ribbon.  It's [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/10/06/using-the-microsoft-ribbon-without-anyone-getting-hurt/</link>
			</item>
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		<title>Visualising the future with graphical facilitation</title>
		<description><![CDATA[Drawing ideas in real time helps workshop teams imagine the future more effectively.
In concept design projects, we help our clients to envision how people will use technology in the future. But people who are experts in particular subjects (like their current customer experience or business process), are often less comfortable imagining or describing how things [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/10/03/visualising-the-future-with-graphical-facilitation/</link>
			</item>
	<item>
		<title>Customer-centred thinking at Seedcamp?</title>
		<description><![CDATA[Not all of Seedcamp's cutting edge entrepreneurs understood how to design for customers.
After last year's success, Flow was asked to come back to Seedcamp to mentor on the product and marketing day. I got the opportunity to go and talk with a range of people about how they conceptualise and design new services.
The keynote panel [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/09/29/customer-centred-think-at-seedcamp/</link>
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		<title>Helping the BBC innovate for teenage users</title>
		<description><![CDATA[The BBC used ethnographic research to inspire and inform  their Audio &#38; Music team, as they design new services for young people aged  13-18.
How do young people find new music? What do  they do with it? What technology gets used and why?  Rather than statistics or abstract trend  statements, the [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/09/22/helping-the-bbc-innovate-for-teenage-users/</link>
			</item>
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		<title>Flow provides UX advice at Seedcamp 2008</title>
		<description><![CDATA[Seedcamp is a week-long event where young entrepreneurs come together with advisors and investors to put together viable start-up businesses. Flow will be there to provide user experience advice to the teams.
Venture capitalists know a thing or two about investments.  Which is why user experience is one of the factors involved in seedcamp. For [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/09/10/flow-provides-ux-advice-at-seedcamp-2008/</link>
			</item>
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		<title>New facebook design confirms a drift to the right (nav)</title>
		<description><![CDATA[Facebook's homepage moves more of the navigation to the right - a signal that the convention of left navigation bars is shifting.

Facebook's welcome page - lots of functionality has moved to the right.
When I first saw a left hand navbar in 1995, I was amazed at the idea of dividing the page up into zones, [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/08/18/new-facebook-design-confirms-a-drift-to-the-right-nav/</link>
			</item>
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		<title>National Express East Coast: 50% increase in conversion rate</title>
		<description><![CDATA[We just got the first figures back about how the National Express East Coast booking engine has been performing. The site (researched and designed by Flow) has shown impressive increases in revenue and conversion rates.
The figures for the first 6 months:

30% increase in online revenue
50% increase in conversion rate

This demonstrates, once again, that the right [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/08/06/national-express-east-coast-50-increase-in-conversion-rate/</link>
			</item>
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		<title>Insight to innovation:  The power of cross-channel ethnography</title>
		<description><![CDATA[Observing target customers in their homes or while they shop can provide the insights you need to build a better website - and a better multichannel experience.
I wrote this article about cross-channel ethnography for Internet Retailing Magazine earlier this year. I'll be talking about this topic at the Internet Retailing event in October. 
Insight to [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/08/05/insight-to-innovation-the-power-of-cross-channel-ethnography/</link>
			</item>
	<item>
		<title>Freemans website experience designed to boost sales and loyalty</title>
		<description><![CDATA[Freemans has launched its new website, delivering a state-of-the-art online customer experience. Flow was pleased and proud to help them on the project.

Freemans understood that the right user experience would increase visits, sales and repeat business.  But to deliver those benefits with minimal risk you need a user-centred design process. So we started our [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/07/17/freemans-experience-designed-to-boost-sales-and-loyalty/</link>
			</item>
	<item>
		<title>What makes us productive and what makes us stupid</title>
		<description><![CDATA[Your working environment has a big impact on your productivity, creativity and happiness. And good user experiences  follow the same rules.
The interruptions caused by email and other digital communications  reduce your IQ by up to 10 points, and cost   large corporations UD$1m in revenue per annum. They also make people unhappy. [...]]]></description>
		<link>http://www.thinkflowinteractive.com/2008/07/10/what-makes-us-productive-and-what-makes-us-stupid/</link>
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