http://www.thinkflowinteractive.com News and ideas on user experience. Thu, 10 Nov 2011 17:42:14 +0000 http://backend.userland.com/rss092 en “They say the world has become too complex for simple answers. They are wrong.” Ronald Reagan Behind the scenes, today’s products and services are very complex. As consumers demand ever improving customer service and more advanced functionality the complexity only increases. The challenge for design teams grows and companies struggle ... http://www.thinkflowinteractive.com/2011/11/10/complexity/ You are a weary business traveler at an international train station. And you have one pressing problem: you are hungry. Luckily, you spot a baguette chain store and decide to take a closer look. Their baguettes look amazing, especially that one on the right; fresh tomatoes and mozzarella in a ... http://www.thinkflowinteractive.com/2011/11/01/the-baguette-experience/ It is perhaps fitting that, as we scrambled to the finish line of Playful 11, the last thing we had to do was stack the chairs in Conway Hall so that the ballroom dancing could start on time.  Last time I stacked chairs to make way for dancing was at ... http://www.thinkflowinteractive.com/2011/10/28/the-future%e2%80%99s-bright-the-future%e2%80%99s-playful/ At the start of 2011, Flow joined forces with Foolproof to create the largest experience design group in Europe. As part of the Foolproof group, Flow will now specialise in creating practice-leading interaction design. Our mission is to provide our clients with effective, elegant solutions to complex challenges. We plan ... http://www.thinkflowinteractive.com/2011/10/03/what-just-happened/ When creating user experiences, you need to understand the problem you’re designing a solution for. You’d better engage the users, the customers and stakeholders. You’d better evolve those insights into concepts, journeys, information architectures and design frameworks. You’d better work with the best build and delivery partners. Most experience design agencies ... http://www.thinkflowinteractive.com/2011/10/03/to-boldly-glow-experience-design-without-borders/