To make things simpler and stronger, Flow’s design team has now become part of Foolproof. Together we’re more able to tackle larger, more complex experience design challenges.
Every year we spend thousands of hours talking to our clients, their customers and people in the user experience profession. What we learn, we like to share.
Designs to improve the usability of comparison tables on mobile
Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.
Making product comparison work on mobile
Designs to improve the usability of comparison tables on mobile
Lab interviews vs. Guerrilla UX research
How can ecommerce create the sense of “best price”?
'Two Together' product portal and website re-design
The user experience of enterprise technology
Many systems focus on business rather than user problems
Wearable tech and the challenge to smartphones
Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.
Obituary for Smartphones – Premature, yet inevitable?
Wearable tech and the challenge to smartphones
HSBC scoop top CIM award
HSBC win Chairman's Grand Prix award
Ryanair’s U-turn on customer experience
For Ryanair to win it’s not necessary for customers to lose
Banks must be careful how they approach consumer lending
Creating an emotional response through design
iOS 7, flat design and durable interfaces
Good design is durable
The more smartphones a person has had, the more likely they are to own an iPhone.
An Event Apart: understanding and shaping the future of digital
An Event Apart 2013 key takeaways
20% of shoppers used click-and-collect this Christmas
Our Christmas student open day
Mikhail Kalashnikov, design thinker
Lessons for design thinkers from Mikhail Kalashnikov
The negative brand effect of ill-considered mobile updates
Mobile updates and the effect on business
How to pass the job interview
The UX job interview tips
Weekend student design event
We recently hosted a weekend event for students from That Awesome Design Association (TADA!), of Loughborough University where we set them two design challenges.
Fresh blood (sweat and tears)
Weekend student design event
Sketchnotes from AAR event London
Emerging UX in pubs & restaurants
Service Design Network conference sketchnotes
Sketchnotes from selected presentations at SDN conference 13
Playful event takeaways
21 Mar 2014
Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.
18 Mar 2014
A recent project highlighted the value of guerilla research, beyond the well-documented cost/benefit argument, when compared to in-lab sessions covering the same topic.
05 Mar 2014
"Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?
03 Mar 2014
Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.
25 Feb 2014
Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?
18 Feb 2014
Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.
13 Feb 2014
Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.
12 Feb 2014
As Ryanair turns its attention to the customer experience, will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners?
04 Feb 2014
After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending. But will things be different this time around?
28 Jan 2014
As experience designers are we designing the mechanism to achieve specific goals? Or the functional relationships between brand touch-points over time? Or the emotional journey as we use products & services?
23 Jan 2014
Is Apple cooking up a visual language flexible enough to adapt to different shapes, sizes and contexts? This post explores what the future could look like for the Apple interface.
20 Jan 2014
Contradicting commentary during 2013 on the Apple vs Android battle, this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone. The more smartphones a person has had, the more likely they are to own an iPhone.
13 Jan 2014
Key themes and principles discussed during the 'An Event Apart: understanding and shaping the future of digital' 2013 conference.
07 Jan 2014
Our latest research shows that click-and-collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi-channel retailing.
06 Jan 2014
We opened our doors to students interested in a career in UX. Fed up on mince pies they headed out into the wild to do some real life research into showrooming.
03 Jan 2014
Mikhail Kalashnikov, the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life.
02 Jan 2014
Published by Digital Marketing Magazine, this article explores why planning ahead of large mobile operating systems updates is essential for retaining customer loyalty and protecting the bottom line.
20 Dec 2013
Looking for a job in experience design? This article focuses on some of the more difficult questions you may be asked in a job interview.
19 Dec 2013
We recently hosted a weekend event for students from That Awesome Design Association (TADA!), of Loughborough University where we set them two design challenges.
17 Dec 2013
Sketchnotes from presentation by Jonathan Mildenhall, who is responsible for leading global creative vision and strategy for The Coca-Cola Company’s portfolio of global brands.
12 Dec 2013
With Christmas coming we’ve put in some hard hours looking at emerging user experiences in pubs and restaurants – a UX pub crawl. Here's what we did, where we did it and what we thought of it.
28 Nov 2013
Foolproof recently sponsored the Service Design Network Conference. While we were there we made some sketchnotes for a selection of the presentations.
22 Nov 2013
Takeaways in the form of design principles from this year's Playful event for easy consumption.
